It’s true to say letter writing has been a declining art in recent years, but these days that is precisely the point. Think how special it feels to receive something through the post that is personal, tactile, just for you, just because.
In amongst the bank statements, bills and postal detritus a little nugget of luxury from an old friend or an invite to the annual family barbeque (where it will rain, again). Something you can sit down with for a few minutes, log out, and enjoy reading over and over again.
Our Customer-base definitely goes against any notion that letter writing is old hat. All ages and backgrounds take pleasure in this simplest of every day luxuries. In fact I would dare to say that it is more important than ever for us to do so now, in our always-on society.
Taking care to show that you’ve taken care is a commodity which is both limitless and priceless whilst conversely affordable. Yes, you can spend a fortune on personal stationery, but there isn’t any need to. Nor do you need someone to design it for you, just an internet connection and an idea.
There really is nothing quite like the feel of your own personal stationery. It certainly isn’t just paper.
There really is nothing quite like handwritten thoughts from an old friend. It certainly isn’t just a letter.
So why not make it a goal to write to someone? It’s about time.